Google And Bing Technology

Google has big plans for Google Wave, its new online communication service and they won't all come from Google.

The Web search giant is hoping that software developers far and wide will create tools that work in conjunction with Wave, making an already multifaceted service even more useful. Google (GOOG) is even likely to let programmers sell their applications through an online bazaar akin to Apple's App Store, the online marketplace for games and other applications designed for the iPhone.

"We'll almost certainly build a store," Lars Rasmussen, the Google software engineering manager who directs the 60-person team in Sydney, Australia, that created Wave, told BusinessWeek.com. "So many developers have asked us to build a marketplace and we might do a revenue-sharing arrangement."

Combining instant messaging, e-mail, and real-time collaboration, Wave is an early form of so-called real-time communication designed to make it easier for people to work together or interact socially over the Internet. Google started letting developers tinker with Wave at midyear and then introduced the tool on a trial basis to about 100,000 invited users starting on Sept. 30.

Invitations were such a hot commodity that they were being sold on eBay (EBAY). For Google the hope is that Wave, once it's more widely available, will replace competing communications services such as e-mail, instant messaging, and possibly even social networks such as Facebook.

If Wave takes off, applications created by outside developers could make it more useful, and an app store would give those programmers and their financial backers a share in Wave's success. Already, independent software developers have built and tested Wave applications that handle such tasks as teleconferencing, videoconferencing, and multiplayer gaming.

Wave wouldn't be Google's first stab at an app store. Google runs Android Market, which sells third-party software for phones such as the T-Mobile myTouch 3G and shares 70% of those sales with developers, keeping the rest. Android Market offers about 10,000 apps, compared with the more successful Apple (AAPL) App Store, which sells software for the iPhone and iPod touch devices and boasts more than 85,000 apps.

Google Wave, which combines e-mail, instant messaging and wiki-style editing will go on public trial today.

The search giant hopes the tool, described as "how e-mail would look if it were invented today", will transform how people communicate online. It will be open to 100,000 invitees from 1600BST, each of whom can nominate five further people to "join the Wave".

The tool is also open source, meaning third party developers can use the code to build new applications. The developer behind Wave described it as "a communication and collaboration tool".

In designing Wave, the brothers took as a starting point the idea of "a conversation sitting in a cloud". This means people can see a comment being written character by character and can formulate their answer to a question before a fellow 'Waver' has even finished asking it.

Unlike traditional instant messenger (IM) conversations continue even once everyone has logged out. This means that those invited to a Wave conversation but not currently online, can read the message strand in full at a later date.

Google designed AdWords for advertisers who want to reach a qualified audience as efficiently as possible. Advertisers select their own target keywords and only pay when customers click on their ads. It's easy to create ad text and manage online advertising accounts with no large upfront payment required. All that's needed is five minutes and a credit card. The ads appear across Google's growing roster of partners, including thousands of sites from America Online to the Washington Post, and are targeted to relevant search and content pages.

Google provides all of its advertisers with a full complement of reporting services to enable fine tuning of campaigns and real-time intelligence about which components are performing best. Advertisers can further increase efficiencies by targeting their campaigns to specific geographies or languages.

Google Technology : Over time, these two business lines evolved into balancing networks. Google AdWords advertisers generate ads to drive qualified traffic to their sites and generate leads. Google publishing partners bring those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.

Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.

As with its technology, Google has chosen to disregard conventional knowledge in designing its business. The corporation started with seed money from angel investors and brought together two competing venture assets firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused in its place on quietly building a better search engine.

Google is filing a patent for TrustRank, a technology that aims to sort Google news results by quality rather than simply by "date" and "relevance" to search terms.

Google will take all these parameters, weight them according to formulae it is constructing, and distil them down to create a single value. This number will then be used to rank the results of any news search.

Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

PageRank reflects our outlook of the significance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we consider are important pages receive a higher PageRank and are further likely to appear at the top of the search results.

We ( Google ) stand unaided in our focus on developing the "perfect search engine," defined by co-founder Larry Page as impressive that "understands exactly what you mean and gives you back precisely what you want." To that end, we have tirelessly pursued innovation and refused to recognize the limitations of existing models. As a result, we developed our serving infrastructure and breakthrough PageRank technology that changed the method searches is conducted.

The software behind our Google searching technology conducts a series of concurrent calculations requiring only a fraction of a second. Traditional search engines rely greatly on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank algorithm, to inspect the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to conclude which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we are able to put the most related and reliable results first.

Google appears to be gambling big on the growth of online video. With RJ jacks becoming almost as common as dirt on larger consumer TV's it is probably an excellent gamble. Online video will continue to rise exponentially, with existing bandwidth becoming the most limiting factor.

Why Google's patented PigeonRank works so well

By collecting flocks of pigeons in opaque clusters, Google is able to process search queries at speeds superior to conventional search engines, which typically rely on birds of prey, menacing hens or slow-moving waterfowl to do their relevance rankings.

Mars investigation Orbiter

PASADENA, Calif. -- NASA's Mars investigation Orbiter put itself into a safe mode Wednesday morning, Aug. 26, for the fourth time this year, as maintaining spacecraft health and communications. While in safe mode, the spacecraft has incomplete activities pending further instructions from ground controllers.

To help in investigating a root cause of the three previous anomalies, engineers had programmed the spacecraft to often record engineering data onto non-volatile memory. That could give a better record of spacecraft events leading up to the reboot. We hope to gain a better understanding of what is triggering these events and then have the spacecraft safely resume its study of Mars by next week, said Mars investigation Orbiter Project Manager Jim Erickson of NASA's Jet Propulsion Laboratory, Pasadena, Calif.

How our solar system was formed has fascinated scientists and laymen alike for -well, for a really, really long time. New research may have answered a piece to the puzzle - how big were the first planetesimals? For those of you scoring at home," planetesimals" were the first solid objects in our newly minted solar system (also known as the protoplanetary disk). They began life as small grains of dust orbiting an infant sun. These grains would bump into each other, clump together and gradually form larger grains of dust, which eventually became small space rocks.

The problem with this tidy little theory is that when the burgeoning space rocks grew to about one meter (3.3 feet) in size, orbital mechanics tells us the gas comingling with them in the protoplanetary disk should have acted like a brake, slowing their velocity appreciably. Their orbital speed having been cut, these filing cabinet-sized space rocks would have spiraled into the sun. Essentially, the gas would have acted as a celestial "mini-vacuum." The problem is, there are asteroids up there in space. Honest, ask any astronomer. So what happened?

What data point to a jump in asteroid sizes? Simply, the asteroids available for viewing in the night's sky. Telescopic surveys indicate there is currently a plethora of asteroids less than one kilometer (.62 mile) wide but those over one kilometer drop considerably in number. The authors used computer simulations in an attempt to mimic the impacts and coagulation processes that took place over the millions of years between when the asteroids formed and now. The only way they could arrive at the current asteroid size distribution was to begin these simulations with planetesimals that quickly morphed into asteroids hundreds of kilometers in size. Once their growth spurt was over, these massive celestial bodies began an epoch-sized game of demolition derby as they orbited the sun. Over the eons, and with each extraterrestrial pileup, came fewer and fewer large asteroids - a fragmentation process that continues to this day. Despite the modest sizes of asteroids today, the paper's authors conclude that asteroids must have been born big.

Gmail has long had a feature that automatically suggests and fills out the name of people you have corresponded with. On Tuesday night, the service got a tweak that makes that process easier--it's also likely to be second-nature to Microsoft Outlook users.

Not readily available when using this new menu is a way to select which of these users you want to add as CC's or BCC's. Outlook does this in the same menu, whereas in Gmail, you have to open up each of those fields in the message, and then click to open up the contact manager yet again. Hopefully future versions update this process and combine those options into the same UI.

Google continues to go language transformation into more and more of its products. On Thursday, it became a feature of Google Docs, letting anyone do an on-the-spot translation into one of 42 languages.

This new version can then either replace the original or be saved as a copy, though Google makes no visual indication in your document source list that its contents are in another language. Over the last six months, Google has been quite busy adding translation to its other products, including its Gmail and Friend Connect services.

Lending Tree, which allows potential borrowers to get quick offers from several lenders, claims Google is about to get into the same business.

The company said that “We have numerous experiments going on at any one time, but we don't wonder on future product development”. Google has made several steps that guide it away from its core business of selling ads alongside Internet search results. Last month it changed its popular Google Maps page to emphasize its real estate search tools.

Google has invited US motorists to contribute their progress or lack thereof with other vehicle drivers through the Internet giant's online mapping service which is linked to smart phones. Google Maps is being enhanced this week to combine feedback from individual drivers with other traffic information to let people know which roads are likely to get them to their intended destinations the quickest.

Google Maps software for mobile devices will use satellite positioning features in smart phones to gather anonymous information regarding how fast people are moving along different roads, according to Google Maps product manager.

We understand that many of the peoples would be concerned about telling the world how fast their car was moving if they also had to tell the world where they were going, so we construct privacy protections in from the start. According to Google information regarding vehicles remains anonymous and no records are kept regarding start and end points of journeys. They hope this new technology would help the people a lot.

The MP3 player also ran is being relocated as a service for delivering content to game consoles, cell phones and even Personal Computers. Delayed by a failure to sell large numbers of digital music players, Microsoft is now singing a new Zune.

A few days before releasing a new version of its MP3 player which is called as Zune HD, Microsoft (MSFT) is taking strange steps to courtyard software developers to make applications for the device, which competes with Apple's hugely successful iPod and iPhone. One developer of a popular iPhone application for reading Twitter messages says Microsoft freshly approached him about modifying the software to run on Zune, with Microsoft foot holding the bill for development costs.

The programmer refused, but Microsoft's present speaks to the company's famous perseverance at trying to make successes out of products that fail to stimulate customers the first or second time around. Along with new Zune HD, Microsoft is making a Zune service available for delivering cinemas to Microsoft's Xbox video game comfort. A Zune-branded tune service for the Xbox, mobile phones, and Personal Computers is in the works as well. The mobile device or the MP3 player is just one screen that can use many of the service.

Microsoft engineer said that over the past weeks the number of Windows 7 related emails I get has increased numerous folds. The top Windows 7 upgrade path related question I am getting related to upgrade options. It is clear shown that people are not confused, but that information from Microsoft on upgrade paths is not helping much.

So, there is some problem exists, what is it? Well, the problem is that whether you can do an in-place upgrade or you may have to carry out a clean install depends on what Windows version and edition you are starting off with, and where you are going to. OK, but definitely this upgrade path is pretty clear, is it right? Well, we will see outlining of the various upgrade paths in the technology verses world blog.

With Bing, images are the listed first then the news and blog links are nowhere to be found on the first page of results. The whole Bing page feels more like a site optimized to sell users some goods. But with Caffeine, video links are fourth on the page. News and blog posts are listed a little further down the video results. Caffeine and the exiting Google search results are less different from one another than are Google's and Bing's current results.

They added that search engine experts will be analyzing Caffeine far more methodically in the coming days. Also they added that Google's Caffeine indexing system seems like it is meant to give up results that are more Bing like in any way.

Bing search results

It is hard to imagine large, bad search monopolist Google trembling in its boots over Bing or even both Bing and Yahoo. Two months after Microsoft launched Bing, Google announced there will be an alteration in its own search infrastructure.

Bing, the restore Live Search, included a number of user interface changes, as well as twists to the underlying Microsoft search algorithm. The Caffeine new test site in which anyone can try themselves starting in last August doesn't offer any kind of obvious user interface tweaks. It does, however, change the way results are ranked.

Last month, Microsoft CEO Steve Ballmer confirmed at its annual financial analyst day that the Starter edition of Windows 7 would be limited to devices with small screens, small keyboards and low power processors. The new technology is called as Microsoft tax .

Details of these limitations had been leaked earlier, but this serves as confirmation, although the “blah, blah, blah, blah, blah” bit is troublingly unclear. Although I think that's what's behind this ambiguity is the fact that Microsoft has had to change plans. Because of bad publicity, Microsoft had to dump the idea of the three-app limit. This made Starter edition pretty much all the Operating System that most people would want, especially on a portable system. But the problem with that is the fact that Starter edition is the budget edition, so it doesn't help Microsoft's bottom line.

Microsoft tax

This is a distressing growth on the new technology in the world . Why because The Microsoft is using the different editions of Windows 7 as a “Microsoft tax”. I know we have talked about this tax before, but this time it is for real. The tax is based on how expensive or fully featured the system that you buy is, and not based on a feature of the Operating System that the user wants access to. A cheap system, you get access to a cheap Operating System, but on more expensive systems, Microsoft wants to sell you basically the same Operating System for more wealth. How much you pay for Windows now depends on your hardware. It is so deliberately obvious that it is a tax that I am surprised Ballmer even said the following:

Google would introduce new changes in its searching algorithms and infrastructure. The Google engineers were trying to put up Google's new searching technology from last three years. Now this project is almost over. We know this Monday Google silently began soliciting to offer feedback by introducing new technology i.e. Caffeine . This is the new system for Web searches that is being tested completely from the live search results currently found through Google.com.

This new technology updates i.e. the part of the Caffeine does affect the ranking of ads on the search engine and not it shows any changes in the user interface side, said Google. Hence the average user trying to find a new set of results and even they won't be surprised by how the results are presented. Matt Cutts said that by this new technology of indexing, they have got a little speed which is the additional benefit of this project.

By the arrival of the new technology those who are involved in the search engine optimization at their companies or clients are just starting to get busy. The changes to indexing methods by the Google bot will likely have a crash on the way Web sites are presented on the extremely important first page of search results. For this they need for testing and feedback.

Google refused to give the detailed information about the rework in its back-end architecture and indexing process with Caffeine. The new search technology that is coming along with Caffeine has been in the works for months.

Google's new technology

Google is now trying to upgrading its search infrastructure and it is the hot news provided by the Google engineers. Till now this is the shady news for the end users. In the blog posting today Sitaram Iyer and Matt Cutts who are the engineers of the Google, explained that normal users won't see the difference.

Google engineers who are working in this secret project are encouraged to try out the new technology on a sandbox page and then Google offer feedback. We can submit our feedback by clicking the word caffeine in Google's feedback text field. These Google engineers aren't completely finished the whole project, but still remains some work.

we can get ready to experience new technology verses world wide users.