Google spends a lot on video compression  

Wednesday, September 02, 2009

Google appears to be gambling big on the growth of online video. With RJ jacks becoming almost as common as dirt on larger consumer TV's it is probably an excellent gamble. Online video will continue to rise exponentially, with existing bandwidth becoming the most limiting factor.

Making the most of obtainable bandwidth is a superior defensive move for anyone distributing content online. Never the less, lack of available last mile bandwidth will continue to keep a strangle hold on how much content can be delivered to consumers. I have to wonder how long Google and other content producers and distributors will endure the duopoly limiting the possible to grow their businesses going forward.

For more information visit Google Technology