Google AdWords for Advertisers
Wednesday, September 09, 2009
Google designed AdWords for advertisers who want to reach a qualified audience as efficiently as possible. Advertisers select their own target keywords and only pay when customers click on their ads. It's easy to create ad text and manage online advertising accounts with no large upfront payment required. All that's needed is five minutes and a credit card. The ads appear across Google's growing roster of partners, including thousands of sites from America Online to the Washington Post, and are targeted to relevant search and content pages.
Google's experienced sales and service team optimize campaigns for our larger advertisers. Our staff of AdWords experts work with advertisers to select the appropriate keywords and generate the matching creative, then carefully monitor the campaign to improve its performance over time by winnowing keywords and rewriting copy based on what is most effective. There's no limit to the number of keywords that an advertiser can select and each keyword can be matched with a different creative execution. Recent advertisers include Amazon, Cisco Systems and Staples.
Google provides all of its advertisers with a full complement of reporting services to enable fine tuning of campaigns and real-time intelligence about which components are performing best. Advertisers can further increase efficiencies by targeting their campaigns to specific geographies or languages.
Google Technology grows and business blooms
Tuesday, September 08, 2009
Google Technology : Over time, these two business lines evolved into balancing networks. Google AdWords advertisers generate ads to drive qualified traffic to their sites and generate leads. Google publishing partners bring those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.
For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents.
Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.
Google Technology : Business Overview
As with its technology, Google has chosen to disregard conventional knowledge in designing its business. The corporation started with seed money from angel investors and brought together two competing venture assets firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused in its place on quietly building a better search engine.
he word quickly spread from one fulfilled user to another. With greater search technology and a high volume of traffic at its Google.com site, Google's managers identified two early opportunities for generating revenue: search services and advertising.
Google Patent Trustrank : Technology
Sunday, September 06, 2009
Google is filing a patent for TrustRank, a technology that aims to sort Google news results by quality rather than simply by "date" and "relevance" to search terms.
Google database will be built by continually monitoring the number of stories from all news sources, along with average story length, number with bylines, and number of the bureaux cited, along with how long they have been in business, the number of staff a news source employs, the volume of internet traffic to its website and the number of countries accessing the site.
Google will take all these parameters, weight them according to formulae it is constructing, and distil them down to create a single value. This number will then be used to rank the results of any news search.
There are some interesting and valid points mentioned in the Google Research paper on Combating Web Spam with TrustRank.
