Google AdWords for Advertisers
Wednesday, September 09, 2009
Google designed AdWords for advertisers who want to reach a qualified audience as efficiently as possible. Advertisers select their own target keywords and only pay when customers click on their ads. It's easy to create ad text and manage online advertising accounts with no large upfront payment required. All that's needed is five minutes and a credit card. The ads appear across Google's growing roster of partners, including thousands of sites from America Online to the Washington Post, and are targeted to relevant search and content pages.
Google's experienced sales and service team optimize campaigns for our larger advertisers. Our staff of AdWords experts work with advertisers to select the appropriate keywords and generate the matching creative, then carefully monitor the campaign to improve its performance over time by winnowing keywords and rewriting copy based on what is most effective. There's no limit to the number of keywords that an advertiser can select and each keyword can be matched with a different creative execution. Recent advertisers include Amazon, Cisco Systems and Staples.
Google provides all of its advertisers with a full complement of reporting services to enable fine tuning of campaigns and real-time intelligence about which components are performing best. Advertisers can further increase efficiencies by targeting their campaigns to specific geographies or languages.
Google Technology grows and business blooms
Tuesday, September 08, 2009
Google Technology : Over time, these two business lines evolved into balancing networks. Google AdWords advertisers generate ads to drive qualified traffic to their sites and generate leads. Google publishing partners bring those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.
For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents.
Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.
Google Technology : Business Overview
As with its technology, Google has chosen to disregard conventional knowledge in designing its business. The corporation started with seed money from angel investors and brought together two competing venture assets firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused in its place on quietly building a better search engine.
he word quickly spread from one fulfilled user to another. With greater search technology and a high volume of traffic at its Google.com site, Google's managers identified two early opportunities for generating revenue: search services and advertising.
Google Patent Trustrank : Technology
Sunday, September 06, 2009
Google is filing a patent for TrustRank, a technology that aims to sort Google news results by quality rather than simply by "date" and "relevance" to search terms.
Google database will be built by continually monitoring the number of stories from all news sources, along with average story length, number with bylines, and number of the bureaux cited, along with how long they have been in business, the number of staff a news source employs, the volume of internet traffic to its website and the number of countries accessing the site.
Google will take all these parameters, weight them according to formulae it is constructing, and distil them down to create a single value. This number will then be used to rank the results of any news search.
There are some interesting and valid points mentioned in the Google Research paper on Combating Web Spam with TrustRank.
Hypertext-Matching Analysis: Google
Thursday, September 03, 2009
Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.
Our innovations don't stop at the desktop. To give people access to the information they need, whenever and wherever they need it, we continue to develop new mobile applications and services that are more accessible and customizable. And we're partnering with industry-leading carriers and device manufacturers to deliver these innovative services globally. We're working with many of these industry leaders through the Open Handset Alliance to develop Android, the first complete, open, and free mobile platform, which will offer people a less expensive and better mobile experience.
For more information Visit : Google Technology
For more information Visit : Google Technology
PageRank : Google Technology
PageRank reflects our outlook of the significance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we consider are important pages receive a higher PageRank and are further likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked web page superior value. We have always taken a practical approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to verify a page's importance.
Google Technology Overview
Wednesday, September 02, 2009
We ( Google ) stand unaided in our focus on developing the "perfect search engine," defined by co-founder Larry Page as impressive that "understands exactly what you mean and gives you back precisely what you want." To that end, we have tirelessly pursued innovation and refused to recognize the limitations of existing models. As a result, we developed our serving infrastructure and breakthrough PageRank technology that changed the method searches is conducted.
From the beginning, our developers are familiar in providing the fastest, most precise results required a new kind of server setup. Whereas most search engines ran off a handful of big servers that often slowed under peak loads, ours working linked PCs to quickly find each query's answer. The novelty paid off in faster response times, greater scalability and lower costs. It is an idea that others have since copied, while we have sustained to refine our back-end technology to make it even more efficient.
The software behind our Google searching technology conducts a series of concurrent calculations requiring only a fraction of a second. Traditional search engines rely greatly on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank algorithm, to inspect the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to conclude which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we are able to put the most related and reliable results first.
Google spends a lot on video compression
Google appears to be gambling big on the growth of online video. With RJ jacks becoming almost as common as dirt on larger consumer TV's it is probably an excellent gamble. Online video will continue to rise exponentially, with existing bandwidth becoming the most limiting factor.
Making the most of obtainable bandwidth is a superior defensive move for anyone distributing content online. Never the less, lack of available last mile bandwidth will continue to keep a strangle hold on how much content can be delivered to consumers. I have to wonder how long Google and other content producers and distributors will endure the duopoly limiting the possible to grow their businesses going forward.
For more information visit Google Technology
For more information visit Google Technology
The technology behind Google's great results
Tuesday, September 01, 2009
As a Google user, you are proverbial with the speed and accuracy of a Google search. How exactly does Google handle to find the right results for every query as quickly as it does? The heart of Google's search technology is PigeonRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University .
Building upon the penetrate work of B. F. Skinner, Page and Brin reasoned that low cost pigeon clusters (PCs) could be used to compute the comparative value of web pages faster than human editors or machine-based algorithms. And while Google has dozens of engineers working to improve every feature of our service on a day by day basis, PigeonRank continues to provide the basis for all of our web search tools.
Why Google's patented PigeonRank works so well
Pigeon Rank's success relies mainly on the superior trainability of the domestic pigeon (Columba livia) and its single capacity to recognize objects despite of spatial orientation. The common gray pigeon can easily distinguish among items displaying only the minutest differences, an aptitude that enables it to select relevant web sites from among thousands of similar pages.
By collecting flocks of pigeons in opaque clusters, Google is able to process search queries at speeds superior to conventional search engines, which typically rely on birds of prey, menacing hens or slow-moving waterfowl to do their relevance rankings.
When a search query is submitted to Google, it is routed to a data coop where monitors flash result pages at glowing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel block with its beak, which assigns the page a PigeonRank value of one. For each peck, the PigeonRank increases. Those pages receiving the most pecks are returned at the top of the user's results page with the other results displayed in pecking order.
