Google Technology : Business Overview
Tuesday, September 08, 2009
As with its technology, Google has chosen to disregard conventional knowledge in designing its business. The corporation started with seed money from angel investors and brought together two competing venture assets firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused in its place on quietly building a better search engine.
he word quickly spread from one fulfilled user to another. With greater search technology and a high volume of traffic at its Google.com site, Google's managers identified two early opportunities for generating revenue: search services and advertising.